Unique Experience Contact Points – Your Client’s Perspective  

31st August 2004

Unique Experience Contact Points – Your Client’s Perspective

 

Contact Point

How well do we do it now

(1-10)?

Examples of others who do it well/poorly

How could we make the client’s unique experience with us, at this point, 10/10?

Priority

Website

 

 

 

 

 

Customer’s first phone call to your office

 

 

 

 

 

 

 

Your first call to customer

 

 

 

 

 

Visit to your office

 

 

 

 

 

 

Meeting room

 

 

 

 

 

Furniture & décor

 

 

 

 

 

Marketing Materials

 

 

 

 

 

Proposals

 

 

 

 

 

Face to face meetings – your present’n & grooming

 

 

 

 

 

Email responses & approaches

 

 

 

 

 

Newsletter

 

 

 

 

 

Printed reports etc.

 

 

 

 

 

Products

 

 

 

 

 

Packaging